Uncle Nearest, a fast-growing whiskey company based in Tennessee, recently closed on a $2.1 million agreement to extend its footprint from 270 acres to 323.12 acres.
The 53.12-acre purchase near Nashville’s Highway 231 will help the brand expand into farm distillation, with 100 acres dedicated to organic, non-GMO corn production. The land has been designated as a “Field of Dreams” by Uncle Nearest.
Uncle Nearest Premium Whiskey was established in 2017 and is named after Nathan “Nearest” Green, a once enslaved Black man who is said to be the first Black master distiller on record and who taught Jack Daniels how to manufacture whiskey.
Fawn Weaver, a 45-year-old serial entrepreneur, started the company. Outside of Nashville, the Nearest Green Distillery launched in September 2019 and is the first to be named after a Black person. Due to COVID-19 limitations, the distillery was forced to close for more than a year before reopening in June.
Weaver said in a statement, “When we broke ground, we made history as the first distillery in America to be named after a Black person.” “Every day, our brand makes history, and we’re discovering that an unprecedented amount of individuals want to join us in celebrating it. Expanding our distillery allows us to boost our production capacities while also improving the guest experience, giving everyone a reason to come back again and again.”
The $50 million distillery near Shelbyville, Tennessee, features a welcome center, speakeasy, barbecue restaurant, and tasting room for visitors. Tours are available on Saturdays and Sundays and can be reserved through Uncle Nearest’s website.
“At Uncle Nearest, everything we do has importance beyond the product we sell – it’s why our major hashtag on social media is #MoreThanWhiskey,” Weaver said in a statement to Travel + Leisure last month. We are ecstatic to have the opportunity to showcase the history of Tennessee, as well as to recognize the heritage of Nearest Green, one of the most influential persons in the spirits industry. Nothing can prepare visitors for what they will see when they come to tour the distillery.”
The brand is sold in 21,000 stores throughout 50 states and 12 countries. Uncle Nearest, the best-selling African-American-owned and -founded spirit brand in history, and the fastest-growing American whiskey brand in U.S. history, is set to sell 250,000 cases of whiskey this year, just four years after its debut. “The spirits industry has never seen anything like this in all the years that data has been tracked through the three major data collection agencies for t “No African American spirit brand has ever come close to what the Uncle Nearest brand and team have accomplished.
We looked at every piece of reliable data, and Uncle Nearest is without a doubt the best-selling book of all time, with the remainder of the top ten hardly registering.”